Profile

BCMA

What is the BCMA?
BCMA is the global industry body for branded content
practitioners, run by practitioners, promoting best practice, sharing
knowledge and growing the branded content industry.

What do we do?
We promote and grow the branded content industry
through best practice, research, lobbying and networking events relating
to our industry. We create the opportunity to connect with the leading
experts in the branded content industry.

Why should anyone care?
Branded content is predicted to be at the heart
of every marketing strategy, and there is growing evidence that there will
be a significant shift in budgets to support it. However, there is still some
confusion as to how to do it, who should do it and how it is measured. The
BCMA is best placed to define what branded content ‘is’ and what it ‘isn’t’
and measure the effectiveness through its investment in research and
proprietary tools.

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