What’s Buzzing on Fresh TV – Ridículos, Dear Daddies, Mercy!

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The Wit List is a monthly selection by The WIT of 3 fresh, innovative and entertaining shows from around the world with highest social media buzz, made just for the MIPTV-MIPCOM community.

RIDÍCULOS (RIDICULOUSNESS), BRAZIL, MTV BRASIL

Pitch: Local adaptation of the format Ridiculousness aired on MTV in the US in which three hosts and a celebrity guest comment on the funniest amateur internet videos and user submitted clips). The format has been adapted as well in Chile, France, Spain, Italy and Africa. It will soon launch in Poland and The Netherlands.

Social media buzz: According to the witspottER analytics, the clip show was the most commented premiere of the week in social media in Brazil.

Premiere: Tuesday, June 7, 2016
Distributor(s): Viacom International Media Networks (VIMN, MTV)
15 weekly 30-minute episodes

SRES. PAPIS (DEAR DADDIES), CHILE, MEGA

Pitch: Local adaptation of the telenovela aired in Argentina on Telefe, which charts the parallel stories of three very different fathers who meet and become friends at the day care center their kids go to.

Social media buzz: According to the witspottER analytics, the telenovela was the fifth most commented premiere of the week in social media worldwide. After one month on air, the number of Facebook Likes was multiplied by 3 to reach 172,667 Likes and the number of Twitter followers has increased by +35% to reach 27,670 Likes on July 29, 2016.

Premiere: Tuesday, June 28, 2016
Distributor(s): Telefe International
150 stripped 45-minute episodes

HAJA CORAÇÃO (MERCY!), BRAZIL, TV GLOBO

Pitch: New version of the 80’s telenovela Sassaricando that takes place in São Paulo and follows two women who are complete opposites: Fedora Abdala, a rich heiress in search of fame and Tancinha, a market seller who blames the Abdala family for the death of her father…

Social media buzz: According to the witspottER analytics, the telenovela was the third most commented premiere of the week in social media worldwide, reaching a good 51,850 comments on Twitter and Facebook. After almost two months on air, the number of Facebook Likes was multiplied by 3.

Premiere: Tuesday, May 31, 2016
Distributor(s): Globo TV International
143 stripped 60-minute episodes

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