The Wit List is a monthly selection by The Wit of 3 fresh, innovative and entertaining shows from around the world with highest social media buzz, made just for the MIPTV-MIPCOM community.
DIVERSION, TF1, FRANCE
Pitch: Magic and hidden cameras entertainment show in which six magicians specializing in illusion, street magic or even mentalism surprise anonymous people and celebrities with impressive tricks.
Social media buzz: According to the witspottER analytics, the entertainment special was the second most commented premiere of the week in social media in Europe, reaching 27,150 comments on Twitter. After its airing, the Facebook page of the show reached almost 10,000 Likes.
Premiere: Friday, February 3, 2017
Distributor(s): Satisfaction – The Television Agency
PROYECTO BULLYING (THE BULLY PROJECT), CUATRO, SPAIN
Pitch: Local adaptation of the format The Bully Project. An expert coach takes under his wing young bullied victims at school to help them and stop the abuse so they can safely go back to school. The format was launched in The Netherlands in 2014 and has been adapted in Italy and Australia as well.
Social media buzz: According to the witspottER analytics, the coaching show was the third most commented premiere of the week in social media in Europe, reaching 7,898 comments on Twitter. On March 14, 2017, the Australian adaptation premiere was hot on Twitter with 2,507 comments. The show’s hashtag was also started trending in Australia at #5 and hit #1 about 45 minutes into broadcast.
Premiere: Tuesday, February 21, 2017
Distributor(s): Lineup Industries
Weekly 50-minute episodes
DESPEDIDA DE SOLTEROS (MARRY IF YOU CAN), TELEFE, ARGENTINA
Pitch: Reality competition that puts to the test twelve couples who are about to marry, as they have to live in two separate houses for five months, under the surveillance of the whole country… and their fiance. The couples compete to avoid elimination each week. The public votes out a couple each week, and the last couple standing wins a wedding ceremony, a honeymoon and a house.
Social media buzz: According to the witspottER analytics, the entertainment show was the fourth most commented premiere of the week in social media worldwide, reaching a very good 46,375 comments on Twitter. After two months on air, the show reached a huge 162,300 Likes on Facebook and 224,000 Followers on Twitter.
Premiere: Sunday, January 22, 2017
Distributor(s): Telefe International
Daily 60-minute episodes