The Wit List is a monthly selection by The Wit of 3 fresh, innovative and entertaining shows from around the world with highest social media buzz, made just for the MIPTV-MIPCOM community.
THE F WORD WITH GORDON RAMSAY, FOX, USA
Pitch: Local adaptation of the format of the same name aired in the UK on Channel 4 from 2005 to 2010. On the live series, foodie families from across the U.S. battle it out in an intense, high-stakes cook-off. In addition to impressing Gordon Ramsay, each team must win over the hearts and taste buds of the diners, celebrities and VIP guests whom they’re serving.
Social media buzz: According to the Wit Social List, the cookery show was the fifth most commented premiere of the week in social media in the US. After one month on air, the entertainment show has reached 106,152 Likes on Facebook, multiplied by 4 since its premiere.
Premiere: Wednesday, May 31, 2017
Distributor(s): All3Media International
11 weekly 60-minute episodes
PEGA PEGA, TV GLOBO, BRAZIL
Pitch: Telenovela on a young man who burgles a luxury hotel belonging to a famous playboy. He ends up regretting his crime after falling in love with the female police detective who is investigating the case.
Social media buzz: According to the Wit Social List, the telenovela was the third most commented premiere of the week in social media worldwide reaching more than 15K comments on Twitter.
Premiere: Tuesday, June 6, 2017
Distributor(s): Globo International Distribution
Stripped 60-minute episodes
OLD PEOPLE’S HOME FOR 4 YEAR OLDS, CHANNEL 4, UK
Pitch: Psychological factual experiment in which a team of scientists bring together ten elderly care home residents and ten pre-schoolers for six weeks. The old and young volunteers share daily activities designed by the experts who measure and analyse the older groups’ physical and mental progress throughout.
Social media buzz: According to the Wit Social List, the dating show was the third most commented premiere of the week in social media in Europe, reaching 7,871 comments on Twitter and Facebook.
Premiere: Tuesday, August 1, 2017
Distributor(s): Red Arrow International
2 Daily 60-minute episodes