Susanne Daniels, YouTube’s Global Head of Original Content, will take a special look at YouTube and its new slate of original programming tailor-made for growing digital audiences. As the former President of Entertainment at the WB (now CW), Lifetime and MTV, Daniels will discuss the evolution of original programming and its importance in an age of fragmented audiences and on-demand and mobile-first viewing. She’ll discuss YouTube’s unique strategy, from highlighting the talents of established YouTube creators to pairing them with leading Hollywood directors and producers who can help bring their visions to life, all while empowering a new generation of independent and diverse voices. Daniels will be joined onstage by Lionsgate Television Group Chairman Kevin Beggs, an industry veteran responsible for some of the biggest hits on television across every platform, to talk about a new partnership with YouTube, as well as award-winning filmmaker and Rooster Teeth Chief Creative Officer, Burnie Burns, who has spent over a decade breaking new ground in online video.
MIPTV and MIPCOM are the world’s most important global markets for the TV and digital media industry. They are the key events for buying and selling, financing and distributing programmes in all genres, on all platforms. Together, every 6 months, they form the annual landmark events of the entertainment calendar, attracting key industry executives, thought-leaders and creative talent from the entire content spectrum to negotiate deals, network and gain insight. MIPTV and MIPCOM respectively take place every Apriland October in Cannes, France.