VP Content Acquisitions and CoProductions at Cartoon Network & Boomerang, Adina Pitt is a member of the Kids Buyers Advisory Board. In this video, she talks about the evolution of the kids’ programme market, how important is MIP Markets for her company and what she would advise to a first timer at MIP.
MIPTV and MIPCOM are the world’s most important global markets for the TV and digital media industry. They are the key events for buying and selling, financing and distributing programmes in all genres, on all platforms. Together, every 6 months, they form the annual landmark events of the entertainment calendar, attracting key industry executives, thought-leaders and creative talent from the entire content spectrum to negotiate deals, network and gain insight. MIPTV and MIPCOM respectively take place every Apriland October in Cannes, France.