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While VR appears to create most buzz at the moment, AR is actually catching on more quickly. The technology has much potential for unique, immersive campaigns and experiences, which has also been recognized by the TV industry. This exclusive white paper by VAST MEDIA features a selection of campaigns and apps by broadcasters which have been experimenting with AR. Download the whitepaper and discover the range of possibilities AR holds for promotion and fan engagement.

Download the content on the right →

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