While VR appears to create most buzz at the moment, AR is actually catching on more quickly. The technology has much potential for unique, immersive campaigns and experiences, which has also been recognized by the TV industry. This exclusive white paper by VAST MEDIA features a selection of campaigns and apps by broadcasters which have been experimenting with AR. Download the whitepaper and discover the range of possibilities AR holds for promotion and fan engagement.

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VAST MEDIA is a Berlin-based media consultancy helping major international broadcasters, digital producers, distributors and creative agencies discover the best digital projects, social media campaigns and content trends around the world. VAST MEDIA's unique platform VAST BUZZ features thousands of case studies of the most creative and engaging digital marketing campaigns for TV shows, online extensions, web originals, VR productions and branded entertainment. Among VAST MEDIA's clients are some of the largest media groups, production companies and agencies in Europe, North America and Asia.

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