Worried about losing Millennials and Generation Z viewers as they congregate on platforms like Snapchat? Then you need a digital-native content strategy. In a new report from Ampere Analysis, the unique world of digital-native and short-form content is examined in detail (through the viewers and the platforms), and key executives involved in developing digital-native content strategies give their views on the direction the business is heading. Download now!

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About Author

Ampere Analysis is a new breed of analyst firm with an experienced team of sector-leading industry experts specialising in pay & multiscreen TV and next-generation content distribution. Ampere provides research, forecasts and insight and has a long track record of working with all of the major film studios, leading telecoms and pay TV operators, technology companies, TV channel groups and investment banks.

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