Before being a television drama, Game of Thrones is a unique narrative world and this world exists for the sole purpose of being explored by readers, first, and viewers, then. Digital promotion has been crucial to HBO’s strategy of promoting this series since the very beginning. Over the three years the show has been airing, a range of very different digital initiatives has been used to promote the show. Discover them.

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VAST MEDIA is a Berlin-based media consultancy helping major international broadcasters, digital producers, distributors and creative agencies discover the best digital projects, social media campaigns and content trends around the world. VAST MEDIA's unique platform VAST BUZZ features thousands of case studies of the most creative and engaging digital marketing campaigns for TV shows, online extensions, web originals, VR productions and branded entertainment. Among VAST MEDIA's clients are some of the largest media groups, production companies and agencies in Europe, North America and Asia.

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