When leading industry experts from all over the world are asked to help with some crystal ball gazing that focuses on the future of digital branded content, their significant amount of answers directly reflects their growing interest in the world of content. This exclusive report has been created to give an insight into the future of the digital video content market and how it will rapidly evolve and grow.

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BCMA

What is the BCMA? BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. What do we do? We promote and grow the branded content industry through best practice, research, lobbying and networking events relating to our industry. We create the opportunity to connect with the leading experts in the branded content industry. Why should anyone care? Branded content is predicted to be at the heart of every marketing strategy, and there is growing evidence that there will be a significant shift in budgets to support it. However, there is still some confusion as to how to do it, who should do it and how it is measured. The BCMA is best placed to define what branded content ‘is’ and what it ‘isn’t’ and measure the effectiveness through its investment in research and proprietary tools.

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