Want to discover the secrets behind a generation building the most powerful fandoms in modern culture? In this session, Generation Z expert Margaret Czeisler exposes how today’s youth are not only reshaping how we define celebrity—they are changing the way all people behave and communicate today. Rather than simply consuming mainstream culture, today’s youth are active participants who create, remix and distribute culture in unprecedented ways. Fueled by the bold and fresh insights of Wildness, discover how Gen Z is cultivating communities of mega fans and seeking partners that are willing to co-create, connect, and recognize and reward them. Learn how to successfully engage this critical audience of Culture Creators, the driving force of an unfolding cultural revolution.
MIPTV and MIPCOM are the world’s most important global markets for the TV and digital media industry. They are the key events for buying and selling, financing and distributing programmes in all genres, on all platforms. Together, every 6 months, they form the annual landmark events of the entertainment calendar, attracting key industry executives, thought-leaders and creative talent from the entire content spectrum to negotiate deals, network and gain insight. MIPTV and MIPCOM respectively take place every Apriland October in Cannes, France.