Want to discover the secrets behind a generation building the most powerful fandoms in modern culture? In this session, Generation Z expert Margaret Czeisler exposes how today’s youth are not only reshaping how we define celebrity—they are changing the way all people behave and communicate today. Rather than simply consuming mainstream culture, today’s youth are active participants who create, remix and distribute culture in unprecedented ways. Fueled by the bold and fresh insights of Wildness, discover how Gen Z is cultivating communities of mega fans and seeking partners that are willing to co-create, connect, and recognize and reward them. Learn how to successfully engage this critical audience of Culture Creators, the driving force of an unfolding cultural revolution.