Keynote: Sean Mills, Snapchat


Snapchat has built a reputation as the go-to app for millennials, representing a new, mobile-first direction for digital media. As of this summer, Snapchat had more than 173 million daily active users.

Sean Mills, Senior Director of Content Programming, delivered a keynote speech at MIPCOM 2017 to outline how the camera company is making new inroads into content creation for mobile. He discussed the company’s growing slate of Snapchat Shows and the future of made-for-mobile video content.

He walked through how Snap Inc. approaches partnerships with legacy media companies, TV networks, film studios, and independent producers, and how to produce for vertical video. He also explored how mobile content can complement traditional linear programming, and the types of genres they are hoping to expand into – from scripted Shows to horror, documentary, and animated series.

Kate Bulkley, Media Commentator and Journalist

-Sean Mills, Senior Director of Content Programming, Snapchat, USA
-Lauren Anderson, Senior Vice President of Programming for NBCUniversal

Download the transcript here!

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About Author

MIPTV and MIPCOM are the world’s most important global markets for the TV and digital media industry. They are the key events for buying and selling, financing and distributing programmes in all genres, on all platforms. Together, every 6 months, they form the annual landmark events of the entertainment calendar, attracting key industry executives, thought-leaders and creative talent from the entire content spectrum to negotiate deals, network and gain insight. MIPTV and MIPCOM respectively take place every Apriland October in Cannes, France.

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