TV networks have always been confronted with the challenge of attracting new audiences while maintaining the attention of their current viewers. But building up a new fan base is not an easy task. With the rise of the internet and social media platforms, new opportunities have opened up. Many TV networks have begun to make use of other digital platforms apart from the ‘big three’ Facebook, Twitter and Instagram. The whitepaper Offroad TV Content Marketing” by VAST MEDIA features campaigns from fourteen different platforms illustrating innovative and unique ways to promote formats and engage viewers further.

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About Author

VAST MEDIA is a Berlin-based media consultancy helping major international broadcasters, digital producers, distributors and creative agencies discover the best digital projects, social media campaigns and content trends around the world. VAST MEDIA's unique platform VAST BUZZ features thousands of case studies of the most creative and engaging digital marketing campaigns for TV shows, online extensions, web originals, VR productions and branded entertainment. Among VAST MEDIA's clients are some of the largest media groups, production companies and agencies in Europe, North America and Asia.

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