TV networks have always been confronted with the challenge of attracting new audiences while maintaining the attention of their current viewers. But building up a new fan base is not an easy task. With the rise of the internet and social media platforms, new opportunities have opened up. Many TV networks have begun to make use of other digital platforms apart from the ‘big three’ Facebook, Twitter and Instagram. The whitepaper Offroad TV Content Marketing” by VAST MEDIA features campaigns from fourteen different platforms illustrating innovative and unique ways to promote formats and engage viewers further.

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