Pulse of MIP: Anthony Geffen, Atlantic Productions & David Attenborough

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David (Attenborough) realised this was a chance to speak to a lot of people who don’t watch his programmes. A lot of children don’t watch TV anymore, but they have a smartphone. Virtual reality allows us to literally take it to millions of people around the planet.” Anthony Geffen, CEO of Atlantic Productions, the company behind First Life and Great Barrier Dive VR, virtual reality projects made with renowned broadcaster David Attenborough, speaks to Ali May on the Croisette, post-MIPDoc.

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