Pulse of MIP: Anthony Geffen, Atlantic Productions & David Attenborough


David (Attenborough) realised this was a chance to speak to a lot of people who don’t watch his programmes. A lot of children don’t watch TV anymore, but they have a smartphone. Virtual reality allows us to literally take it to millions of people around the planet.” Anthony Geffen, CEO of Atlantic Productions, the company behind First Life and Great Barrier Dive VR, virtual reality projects made with renowned broadcaster David Attenborough, speaks to Ali May on the Croisette, post-MIPDoc.

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MIPTV and MIPCOM are the world’s most important global markets for the TV and digital media industry. They are the key events for buying and selling, financing and distributing programmes in all genres, on all platforms. Together, every 6 months, they form the annual landmark events of the entertainment calendar, attracting key industry executives, thought-leaders and creative talent from the entire content spectrum to negotiate deals, network and gain insight. MIPTV and MIPCOM respectively take place every Apriland October in Cannes, France.

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