During this year’s FIFA World Cup in Brazil, social platforms take a leading role in driving the conversation around the tournament and are also having a great impact on TV broadcasters’ coverage of the event. In this exclusive VAST MEDIA whitepaper, discover a selection of social activations, apps and campaigns of broadcasters, brands and platforms showing how and why the 2014 FIFA World Cup turned into a social event allowing soccer fans to experience the tournament closer than ever.

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