During this year’s FIFA World Cup in Brazil, social platforms take a leading role in driving the conversation around the tournament and are also having a great impact on TV broadcasters’ coverage of the event. In this exclusive VAST MEDIA whitepaper, discover a selection of social activations, apps and campaigns of broadcasters, brands and platforms showing how and why the 2014 FIFA World Cup turned into a social event allowing soccer fans to experience the tournament closer than ever.

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VAST MEDIA is a Berlin-based media consultancy helping major international broadcasters, digital producers, distributors and creative agencies discover the best digital projects, social media campaigns and content trends around the world. VAST MEDIA's unique platform VAST BUZZ features thousands of case studies of the most creative and engaging digital marketing campaigns for TV shows, online extensions, web originals, VR productions and branded entertainment. Among VAST MEDIA's clients are some of the largest media groups, production companies and agencies in Europe, North America and Asia.

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