For many years, Netflix has been the flagstaff name in the streaming market. The industry giant not only changed the way audiences consume content, but also prides itself in its high quality original content and excels in marketing it to its users and engaging fans. Yet Netflix faces increased competition, with new and not-so-new rivals – namely Hulu, Amazon and HBO – growing into sizable players in the SVOD playing field. How have these services evolved and adapted to position themselves as viable and attractive alternatives to Netflix? And how do they use social media to create buzz and promote their content to the users?

Download the content on the right →

Want to Know More About the Next Innovation Trends? Attend MIPCOM & MIPTV

About Author

VAST MEDIA is a Berlin-based media consultancy helping major international broadcasters, digital producers, distributors and creative agencies discover the best digital projects, social media campaigns and content trends around the world. VAST MEDIA's unique platform VAST BUZZ features thousands of case studies of the most creative and engaging digital marketing campaigns for TV shows, online extensions, web originals, VR productions and branded entertainment. Among VAST MEDIA's clients are some of the largest media groups, production companies and agencies in Europe, North America and Asia.

Comments are closed.