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Innovation

TV and Video App Strategies in the 4G Era – Monetisation, Distribution, and Content – Exclusive White Paper

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New 4G networks and the rise of smartphones and tablets are driving the mobile apps boom. There will be more than 5bn active smartphones and tablets by 2017, but mobile video business models are still evolving. TV and Video companies often pursue revenues outside app stores through cross platform subscriptions or mobile advertising. This report analyses the impact of new technology on the apps market, the current state of play, and app strategies of leading TV and video companies.

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IHS Markit: Extensive breadth and depth across the complete technology ecosystem; offering trusted insights into all things tech – from raw materials, energy and equipment to media, networks and consumer trends – and everything in between. Organizations around the world depend on our information, analytics, and insights to help them make decisions about everything from day-to-day operations to long-term investments.

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