Spotlight on selected immersive experiences: how broadcasters, brands and filmmakers embrace VR

2016 may be called the Year Zero for bringing virtual reality into consumers’ living rooms. The virtual reality market has picked up speed over the past year and VR has become more accessible to mainstream audiences. VR devices across various price-points are now available on the market, which enables broadcasters, media companies and brands to make use of the versatile possibilities VR experiences offer. Hence, virtual reality has become a popular means to tell stories and bring the world closer to audiences. This whitepaper gives an update on current trends of VR storytelling and recent developments regarding global players and distribution of VR content. Moreover, the report highlights some of the most immersive and creative virtual reality narratives created in cooperation with broadcasters, brands and filmmakers. Selected experiences will serve as showcases of how broadcasters and media production companies use virtual reality for innovative storytelling, extending their content, increasing awareness and driving engagement.

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