With affordable devices such as Google Cardboard, audiences are starting to become ready for virtual reality. But is VR ready for the consumers? For content producers, VR and 360° videos offer exciting new storytelling opportunities to provide truly immersive experiences for their audiences. This exclusive MIPTV-MIPCOM whitepaper by Vast Media covers the latest developments and trends in the field of VR and shows some early adopters in TV who have dipped their toes into VR waters.

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VAST MEDIA is a Berlin-based media consultancy helping major international broadcasters, digital producers, distributors and creative agencies discover the best digital projects, social media campaigns and content trends around the world. VAST MEDIA's unique platform VAST BUZZ features thousands of case studies of the most creative and engaging digital marketing campaigns for TV shows, online extensions, web originals, VR productions and branded entertainment. Among VAST MEDIA's clients are some of the largest media groups, production companies and agencies in Europe, North America and Asia.

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