The new TV consumer is a very different animal to the traditional pay TV customer. Services like Netflix overwhelmingly attract a particular viewer: almost half fall into a single group we call Content Connoisseur. Highly connected, highly engaged with content, these viewers watch TV in new ways. So how is Netflix targeting this specific group with its content strategy? What can others do to join the party? Find out more in this exclusive report by Ampere Analysis.

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Ampere Analysis is a new breed of analyst firm with an experienced team of sector-leading industry experts specialising in pay & multiscreen TV and next-generation content distribution. Ampere provides research, forecasts and insight and has a long track record of working with all of the major film studios, leading telecoms and pay TV operators, technology companies, TV channel groups and investment banks.

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