How can producers capitalise on fans that they don’t know exist? How can distributors develop pricing models for regions where a show hasn’t aired yet? How can global SVOD platforms commission content for maximum appeal with minimum cost? Relying on Parrot Analytics’ global TV demand data, Data Analyst Mike Broster takes a look at the differences in global content travelability for established and emerging markets.
Parrot Analytics is a data science company that empowers media companies, brands and agencies to understand global audience demand for television content. Wielding the world’s largest audience behavior data sets, the company has developed the world’s only global cross-platform, country-specific audience demand measurement system. Parrot Analytics captures an unprecedented spectrum of actual audience behavior including video streaming consumption, social media, blogging platforms, file-sharing and peer-to-peer consumption spanning 249 countries. This enables media companies, for the very first time, to understand audience demand for content across all content distribution platforms in all markets around the world.