What is a format? How does one get fresh ideas or sell them to the World? How do you prevent copycats? The format business is young, embodied by well-known global brands like “The Voice” or “Got Talent”. Learn the WIT – HIT FORMAT 10 LESSONSsecrets of the international format business, and discover how to make it to the top with your TV show ideas with this exclusive MIPTV-MIPCOM guide, by TheWIT.

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