What is a format? How does one get fresh ideas or sell them to the World? How do you prevent copycats? The format business is young, embodied by well-known global brands like “The Voice” or “Got Talent”. Learn the WIT – HIT FORMAT 10 LESSONSsecrets of the international format business, and discover how to make it to the top with your TV show ideas with this exclusive MIPTV-MIPCOM guide, by TheWIT.

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The Wit

The Wit’s FreshTV is the trendspotter and trendsetter of international tv and digital content. We provide producers, broadcasters, distributors, advertisers worldwide with the best information about the best tv and digital content, projects, developments and programs. We do this via daily newsletters, reports, videos and 24/7 databases. We help our subscribers decrypt and anticipate the market, innovate, get inspired and acquire the most exciting IPs

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