“The question is, have we got the content that engages with young audiences?” – Alex Mahon, CEO, Channel 4 (UK)
Alex Mahon is on the hunt to innovate and move genres on for Channel 4. Like any other broadcaster, she faces the challenge of losing young viewers to streaming platforms and works to create enough slots and time in the schedule to allow her take creative risks.
As the first female CEO of a big UK broadcaster, Mahon has been outspoken about the gender pay gap and is investing big in a women’s development and leadership programme. She has also set a target of 20% of staff to be from minority backgrounds.
In this exclusive interview, she talks Ali May about the fast-changing world of programme-making, content consumption and creativity.