With the multiplication of new platforms and buyers on the market, negotiating terms has become more complex than ever. SVOD services are often said to require global rights when distributors stick to the rights holdback system, which necessitates two different commercial and communication strategies for producers. Add to that the consolidation of the market, with fewer but bigger players competing for content, and channels now launching their own studios and distribution platforms: Times have become very challenging for distributors. But how disrupted is the distribution game? What is the best profile for the next generation of distributors? A panel of professionals describes how distribution is being reinvented.
Mike Beale, Managing Director ITVS Nordics & Global Creative Network, ITV Studios
Ana Langenberg, SVP, NBCUniversal
Bo Stehmeier, SVP Global Sales, Red Arrow Studios International
Vivian Yin, CEO, FremantleMedia China
Eli Shibley, President, International Distribution and Co-Productions, Global Road Entertainment