Benjamin Salinas Sada, CEO of TV Azteca, shares some thoughts on the future of television and entertainment.
“We face a complex context with a more demanding audience, a multiplicity of distribution platforms and a growing number of production companies creating content. However, there is a market imbalance in which the present offer is not fulfilling a higher demand for more and better content.” – says Mr. Salinas.
He concludes that audience preferences are changing and must be analyzed to understand the current demand and identify new market opportunities.
Anna Carugati-Guise, Group Editorial Editor, World Screen, USA
Benjamin Salinas, CEO TV Azteca, TV Azteca, Mexico
Download the transcript here!