Keynote – Benjamin Salinas, TV Azteca


Benjamin Salinas Sada, CEO of TV Azteca, shares some thoughts on the future of television and entertainment.

“We face a complex context with a more demanding audience, a multiplicity of distribution platforms and a growing number of production companies creating content. However, there is a market imbalance in which the present offer is not fulfilling a higher demand for more and better content.” – says Mr. Salinas.

He concludes that audience preferences are changing and must be analyzed to understand the current demand and identify new market opportunities.

Anna Carugati-Guise, Group Editorial Editor, World Screen, USA

Benjamin Salinas, CEO TV Azteca, TV Azteca, Mexico

Download the transcript here!

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MIPTV and MIPCOM are the world’s most important global markets for the TV and digital media industry. They are the key events for buying and selling, financing and distributing programmes in all genres, on all platforms. Together, every 6 months, they form the annual landmark events of the entertainment calendar, attracting key industry executives, thought-leaders and creative talent from the entire content spectrum to negotiate deals, network and gain insight. MIPTV and MIPCOM respectively take place every Apriland October in Cannes, France.

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