Head Of Content Strategy And Planning at Facebook, Matthew Henick outlines how the current landscape is about creativity and sourcing good ideas to make compelling content.
In his previous role as head of Los Angeles-based BuzzFeed Studios, Henick helped construct show and talent models for growing the entertainment company made up of full-time multi-hyphenate creators. He also extended BuzzFeed’s talent pool and intellectual property to external productions, working with his team to find BuzzFeed content for ideas that could be turned into external development projects for TV series or feature-length films. Prior to joining BuzzFeed, Henick had spells working for comedy writer-producer Judd Apatow and for Pop Up Video, and has consulted for several media startups in Los Angeles.
Matthew Henick, Head of Content Strategy and Planning, Facebook
Jesse Cleverly, Creative Director, Wildseed Studios