Online is sparking new thinking in kids TV, IHS Markit reveals in a new white paper, Live-action strikes back. Live-action children’s content has been rejuvenated by online—a counter-intuitive trend as older kids are more likely to spend more time on social media and mobile than other age groups. The report highlights the challenges and opportunities for kids TV serving a new generation of children that embrace all content—video and TV, short-form and long-form—as equals.

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