Online is sparking new thinking in kids TV, IHS Markit reveals in a new white paper, Live-action strikes back. Live-action children’s content has been rejuvenated by online—a counter-intuitive trend as older kids are more likely to spend more time on social media and mobile than other age groups. The report highlights the challenges and opportunities for kids TV serving a new generation of children that embrace all content—video and TV, short-form and long-form—as equals.

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IHS Markit: Extensive breadth and depth across the complete technology ecosystem; offering trusted insights into all things tech – from raw materials, energy and equipment to media, networks and consumer trends – and everything in between. Organizations around the world depend on our information, analytics, and insights to help them make decisions about everything from day-to-day operations to long-term investments.

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