To say that Kids’ media is complex is an understatement. For media owners, fifteen years ago their kids’ brands would be competing for eyeballs against magazines, DVDs, games consoles and other kids’ brands.

Had anyone had a crystal ball they would have foreseen the competition would be free video platforms (YouTube), social (Facebook, Snapchat and Instagram) and digital players with huge content budgets (Netflix and Amazon).

Smartphone and then tablet brought two new screens into households; forever changing the way media is consumed, not only in terms of convenience but also engagement.

Dubit’s research has been focussed on how, where and why kids consume the content they do. In this report we will compare the content and brands kids are currently consuming in contrast to 3 years ago and most importantly what these behaviours mean for the way:

  • Content creators develop and extend their narrative across platforms
  • Distributors find and retain audiences
  • Schedulers and programmers signpost their brands to own ‘moments’ in their audiences lives, and
  • Marketers build reach and actually create intent, when so much is free

Download the content on the right → 

Want to know more about Kids’ TV Trends? Attend MIPTV & MIPCOM!

About Author

Avatar

Adam Woodgate has worked in broadcast media and publishing for almost 30 years, having worked for London Weekend Television, BBC Worldwide, Guardian Media Group, Immediate Media Co. and Emapplc(now Bauer). He has had roles in editorial, production, content creation, marketing and insight. Solid experience in large scale quantitative projects as well as in-home immersions and co-creations. He has consulted on numerous projects for Fox International Channels, Sky Media, Channel 4, Viacom, Sony Pictures Television, RAI, BBC Worldwide. He currently heads up Dubit Trends -the largest global children’s media trends tracker, now covering 14 countries. He works closely with broadcasters, publishers, media buyers and content creators, advising on strategy based on media consumption and emerging trends.

Comments are closed.