Did you know that Netflix is responsible for over a third of peak internet traffic hours in the US? The SVoD platform is changing the way audiences consume content and plans to launch 20 original series a year for its subscribers by 2019. This study takes a look at how Netflix uses social media to promote its original content. 24 case studies illustrate how Netflix creates shareable content, interacts with fans and engages them with user-generated-content campaigns.

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VAST MEDIA is a Berlin-based media consultancy helping major international broadcasters, digital producers, distributors and creative agencies discover the best digital projects, social media campaigns and content trends around the world. VAST MEDIA's unique platform VAST BUZZ features thousands of case studies of the most creative and engaging digital marketing campaigns for TV shows, online extensions, web originals, VR productions and branded entertainment. Among VAST MEDIA's clients are some of the largest media groups, production companies and agencies in Europe, North America and Asia.

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