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Did you know that Netflix is responsible for over a third of peak internet traffic hours in the US? The SVoD platform is changing the way audiences consume content and plans to launch 20 original series a year for its subscribers by 2019. This study takes a look at how Netflix uses social media to promote its original content. 24 case studies illustrate how Netflix creates shareable content, interacts with fans and engages them with user-generated-content campaigns.

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