With increasing consumer fragmentation, original content production and platform proliferation, pressure on content decisions is higher than ever. No longer is it sufficient to make educated bets on what content we think will work best in certain countries. This white paper introduces the idea of measuring global demand for content. Parrot Analytics presents an analysis of the demand for digital original series in selected European countries and explores overall genre demand trends.

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About Author

Parrot Analytics is a data science company that empowers media companies, brands and agencies to understand global audience demand for television content. Wielding the world’s largest audience behavior data sets, the company has developed the world’s only global cross-platform, country-specific audience demand measurement system. Parrot Analytics captures an unprecedented spectrum of actual audience behavior including video streaming consumption, social media, blogging platforms, file-sharing and peer-to-peer consumption spanning 249 countries. This enables media companies, for the very first time, to understand audience demand for content across all content distribution platforms in all markets around the world.

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