With the ever-increasing digitalisation of kids ecosystems, and the rise of Netflix, YouTube, TikTok and video gaming – one thing is clear when it comes to content: Tweens are an overlooked generation.

Digital kids have a limited amount of leisure time each day. Despite having access to any imaginable type of content in the palms of their hands, tweens—audiences between 10 and 12 years old—have trouble finding entertainment that resonates with them.

How is this possible?

How do we communicate with this tween audience?

What matters to Digital kids ?

And crucially, how can we make content that will engage and resonate most?

Inside this report “Tweens, the overlooked generation”, discover:

  • Why tweens matter
  • The content gap: Problems and opportunities
  • Defining the modern tween, a critical phase in life
  • Tweens in 2021, at a glance:
    • Device ownership
    • Top hobbies
    • Favourite TV platforms
    • Favourite subjects in school
    • …and more
  • Key trends and opportunities with Digital kids 
    • Redefining the term “audience”
    • Opportunities in edutainment
    • Where do tweens discover new content?
    • Content that matters, social awareness
    • Considerations when creating tween content

MIPCOM/MIPJunior and The Insights Family offer you an exclusive report, composed of key facts and considerations for this unique demographic. Fill out the form on the right to download the report.

More information about MIPJunior & MIPCOM, on 11-14 October 2021, can be found here.

For more around this subject, also check out…

Kids TV case study: Total Drama Island, one of the world’s biggest tween animation franchises

KIDS Audience & METAVERSE – The latest trend in virtual reality

TV & ESPORTS – Where the Future of Digital Entertainment Connects



About Author

The Insights Family® is the global leader in kids, parents, and family research. Our purpose is to provide kids, parents, and families with a voice to shape their worlds. We do this by surveying more than half a million kids & parents every year.

Comments are closed.