With the television landscape evolving so rapidly, content providers struggle to keep up with the growing demands of consumers, who can watch what they want, where they want, and how they want. Parrot Analytics dives deeply into the trends of content expansion and globalisation and their implications for the future, then reveals the current winners on broadcast, cable, premium cable, SVOD, and AVOD platforms.

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Parrot Analytics

Parrot Analytics is a data science company that empowers media companies, brands and agencies to understand global audience demand for television content. Wielding the world’s largest audience behavior data sets, the company has developed the world’s only global cross-platform, country-specific audience demand measurement system. Parrot Analytics captures an unprecedented spectrum of actual audience behavior including video streaming consumption, social media, blogging platforms, file-sharing and peer-to-peer consumption spanning 249 countries. This enables media companies, for the very first time, to understand audience demand for content across all content distribution platforms in all markets around the world.

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