Exclusive MIP interview with Adam Harter (PepsiCo)

Exclusive interview with Adam Harter (PepsiCo)

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“It’s all about telling great stories.” – Adam Harter

In this exclusive MIP interview, Adam Harter, Vice-President of Marketing and Cultural Connections at PepsiCo, shares his vision of the future of branding and content creation, talking about the launch of their new project “Creators League”.

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