“It’s all about telling great stories.” – Adam Harter
In this exclusive MIP interview, Adam Harter, Vice-President of Marketing and Cultural Connections at PepsiCo, shares his vision of the future of branding and content creation, talking about the launch of their new project “Creators League”.
MIPTV and MIPCOM are the world’s most important global markets for the TV and digital media industry. They are the key events for buying and selling, financing and distributing programmes in all genres, on all platforms. Together, every 6 months, they form the annual landmark events of the entertainment calendar, attracting key industry executives, thought-leaders and creative talent from the entire content spectrum to negotiate deals, network and gain insight. MIPTV and MIPCOM respectively take place every Apriland October in Cannes, France.
