Exclusive interview with Lorenzo Benedetti (Studio Bagel)

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“Our core business was digital, now our core business is talent.” – Lorenzo Benedetti

In this exclusive MIP interview, Lorenzo Benedetti, CEO of Studio Bagel, comes back on the huge success of his YouTube channel and discusses how being part of a group gave him TV opportunities. He also says that MIP allowed him to acquire the rights of the successful Canadian format “Recettes Pompettes”. The second season has just been released and it is a big success!

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