“Our core business was digital, now our core business is talent.” – Lorenzo Benedetti
In this exclusive MIP interview, Lorenzo Benedetti, CEO of Studio Bagel, comes back on the huge success of his YouTube channel and discusses how being part of a group gave him TV opportunities. He also says that MIP allowed him to acquire the rights of the successful Canadian format “Recettes Pompettes”. The second season has just been released and it is a big success!
MIPTV and MIPCOM are the world’s most important global markets for the TV and digital media industry. They are the key events for buying and selling, financing and distributing programmes in all genres, on all platforms. Together, every 6 months, they form the annual landmark events of the entertainment calendar, attracting key industry executives, thought-leaders and creative talent from the entire content spectrum to negotiate deals, network and gain insight. MIPTV and MIPCOM respectively take place every Apriland October in Cannes, France.
