At MIPTV 2013, MIPCube’s Brands & Content Master Class, in partnership with Hyper Island and supported by Ogilvy, has gathered more than 80 thought leaders and decision-makers working across brands, agencies, producers, TV networks, digital platforms and social networks, to spend a morning exploring how to create engaging branded entertainment. Discover the master class’ key outcomes in this ebook about “The future of Branded Entertainment”.
MIPTV and MIPCOM are the world’s most important global markets for the TV and digital media industry. They are the key events for buying and selling, financing and distributing programmes in all genres, on all platforms. Together, every 6 months, they form the annual landmark events of the entertainment calendar, attracting key industry executives, thought-leaders and creative talent from the entire content spectrum to negotiate deals, network and gain insight. MIPTV and MIPCOM respectively take place every Apriland October in Cannes, France.