Great Stories Start at MIP – With Mattel


Find out in this video how Mattel used MIP markets to position itself not just as a toy company but also as a major player in content creation.

‘’It’s an invaluable opportunity, we’ve seen an enormous impact on our business (…) and it continues to grow with each market.’’ Christopher Keenan, Senior Vice President, Mattel (USA)

Want to Know More About Branded Entertainment? Attend MIPTV & MIPCOM!

About Author

MIPTV and MIPCOM are the world’s most important global markets for the TV and digital media industry. They are the key events for buying and selling, financing and distributing programmes in all genres, on all platforms. Together, every 6 months, they form the annual landmark events of the entertainment calendar, attracting key industry executives, thought-leaders and creative talent from the entire content spectrum to negotiate deals, network and gain insight. MIPTV and MIPCOM respectively take place every Apriland October in Cannes, France.

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