How Brands Should Create Good Storytelling to Engage Consumers – Mariott International

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In this exclusive interview with Karin Timpone, Global Marketing Officer at Marriott International, explains that each brand has a story to tell and needs to use it to engage with its audience.

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MIP Markets

MIPTV and MIPCOM are the world’s most important global markets for the TV and digital media industry. They are the key events for buying and selling, financing and distributing programmes in all genres, on all platforms. Together, every 6 months, they form the annual landmark events of the entertainment calendar, attracting key industry executives, thought-leaders and creative talent from the entire content spectrum to negotiate deals, network and gain insight. MIPTV and MIPCOM respectively take place every Apriland October in Cannes, France.

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