Keynote: Catherine Balsam-Schwaber, Mattel


Catherine Balsam-Schwaber will discuss global trends and innovations shaping the future of the kids industry. As Chief Content Officer for Mattel since September 2015, Catherine leads global teams to develop, implement and maximize Mattel’s integrated strategy for content creation and distribution, digital development and media to connect consumers with the company’s brands in meaningful and innovative ways.

Want to Know More About Branded Entertainment?  Attend MIPCOM & MIPTV !

Comments are closed.