Catherine Balsam-Schwaber will discuss global trends and innovations shaping the future of the kids industry. As Chief Content Officer for Mattel since September 2015, Catherine leads global teams to develop, implement and maximize Mattel’s integrated strategy for content creation and distribution, digital development and media to connect consumers with the company’s brands in meaningful and innovative ways.
Want to Know More About Branded Entertainment? Attend MIPCOM & MIPTV !
MIPTV and MIPCOM are the world’s most important global markets for the TV and digital media industry. They are the key events for buying and selling, financing and distributing programmes in all genres, on all platforms. Together, every 6 months, they form the annual landmark events of the entertainment calendar, attracting key industry executives, thought-leaders and creative talent from the entire content spectrum to negotiate deals, network and gain insight. MIPTV and MIPCOM respectively take place every Apriland October in Cannes, France.
