Video is the new black: Brands, the new programmers

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Fireside Chats with funding-ready brands. Get to know the brands looking to finance online formats and branded entertainment! You may have what they’re looking for. FOLLOWED BY MEET THE SPEAKERS Case Study #1 – BUY THIS! An entirely new way to do branded content Theodor Arhio, Creative Director, TBWAHelsinki, Finland @theodor_arhio Juha-Matti Raunio, Vice President, TBWAHelsinki, Finland @JuhisRaunio Case study #2 KOTEX by Shaftesbury Christina Jennings, Chairman & CEO, Shaftesbury, Smokebomb Entertainment & shift2, Canada @CJShaftesbury MODERATOR Michael Bürgi, Director, Editorial Partnerships, ADWEEK, USA @michaelburg

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