Video is the new black: Brands, the new programmers


Fireside Chats with funding-ready brands. Get to know the brands looking to finance online formats and branded entertainment! You may have what they’re looking for. FOLLOWED BY MEET THE SPEAKERS Case Study #1 – BUY THIS! An entirely new way to do branded content Theodor Arhio, Creative Director, TBWAHelsinki, Finland @theodor_arhio Juha-Matti Raunio, Vice President, TBWAHelsinki, Finland @JuhisRaunio Case study #2 KOTEX by Shaftesbury Christina Jennings, Chairman & CEO, Shaftesbury, Smokebomb Entertainment & shift2, Canada @CJShaftesbury MODERATOR Michael Bürgi, Director, Editorial Partnerships, ADWEEK, USA @michaelburg

Want to Know More About Branded Entertainment? Attend MIPCOM & MIPTV !

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MIPTV and MIPCOM are the world’s most important global markets for the TV and digital media industry. They are the key events for buying and selling, financing and distributing programmes in all genres, on all platforms. Together, every 6 months, they form the annual landmark events of the entertainment calendar, attracting key industry executives, thought-leaders and creative talent from the entire content spectrum to negotiate deals, network and gain insight. MIPTV and MIPCOM respectively take place every Apriland October in Cannes, France.

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