A series of conferences at MIPCOM 2020 looked at “Change for Good”, or how the TV industry can help further diversity and sustainability
2020 was a year of change, yielding not only a global pandemic but a worldwide civil rights movement. TV content was key to educating, sharing and supporting the Change for Good movement, composed of critical actions and insights from a new generation with new behaviours and priorities.
The Change for Good programme at the 36th MIPCOM explored the impact and influence the worldwide television industry has on a range of global issues, including diversity and inclusion, minimising environmental impact, and fostering responsible business practices.
In this Change for Good sneak peek, hear from:
- Melissa Fleming, United Nations: “it’s not just build back better, it’s also build back greener.”
- Jeremy Darroch, Sky: “There’s always enough time if we start right now!”
- Marie Stafford, Wunderman Thompson Intelligence quotes Inger Anderson, United Nations: “If we don’t take care of nature, we can’t take care of ourselves.”
- Tyler Perry, Filmmaker & Philanthropist: “What made the civil rights movement so powerful were the visuals and the images from television.”
- Matthew A. Cherry, Oscar winning filmmaker: “If you really want to make change, you need to be open to giving people shots.”
- Noel Clarke, Unstoppable Film & Television: “My job is to open the door for other people.”
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